AmazonFresh | D&AD

Student Entry | 2017 D&AD New Bloods Competition

Problem: Establish a personality for Amazon Fresh while keeping in mind the target audience—young food-lovers in London, England, UK. 
Solution: Recruit celebrity chefs' moms to be ambassadors for the brand, while encouraging Amazon Fresh users to document their experiences cooking with their mothers. We'll have these duos create tutorials on the Amazon Fresh app, and we'll advertise the brand in areas where people commute to work or school—especially Tube stations and bus stops.
Credit: Eric Schwartz, Amy Xiang, Savannah Benavides
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